New foundation
Build or rebuild
A complete website when the current one is missing, outdated, or no longer fits the business. Structure, core pages, messaging, inquiry flow, build, and launch stay connected.
See website builds →Zac Wine · websites + marketing
Human-first, AI-powered websites.
Built to make your business easier to find, trust, and hire. For service businesses and trades.
Website work
Build it. Improve it. Fix what gets in the way.
Some businesses need a new site. Others need a smaller fix. I’ll look at what’s actually getting in the way before assuming which one you need.
Existing site
Improve what you have
Sometimes the site is worth keeping, but people struggle to find the right service, understand why you’re a good fit, or get in touch. I’ll fix what matters without rebuilding everything.
Explore website improvements →If the problem runs through the site into search, ads, forms, or tracking, I can handle those connected pieces too instead of handing them off.
Work with meHuman judgment
AI makes websites faster to build. It doesn’t make judgment optional.
AI helps me explore ideas, build pages, and make changes faster. But I stay in the middle of the work, deciding what matters to your business, what your customers need to understand, and what isn’t good enough yet.
I make those calls, check the work, and take responsibility for the finished website.
Why easier to build doesn’t mean easier to finish →Examples for service-area businesses and B2B services.
See how the website changes for an urgent local service and a consultative B2B business.
Middlesex Home Heating, Cooling & Drain
A home-service site for Waltham-area homeowners, built around common heating, cooling, and drain problems, clear next steps, and local service coverage.
View HVAC demo
Charles River Advisory
An advisory site for owner-led businesses, built around clearer decisions, practical fit guidance, a sample written recommendation, and a straightforward request for an introductory conversation.
View advisory demoFictional examples. See selected work →
See all demo sitesSelected work
What changed.
Real projects where a better website was only part of the job.
01 / Generate inquiries
Entera Doula
71 confirmed leads
New Google Ads channel · ~$42 per lead
Teresa’s birth doula practice was running on a slow Weebly site with an inconsistent flow of new inquiries. I rebuilt the site, added focused landing pages, launched Google Ads, and connected the inquiry flow to reliable lead tracking.
The call
Keep the main site useful for people researching the practice, but give paid traffic a focused path to a consultation.
“You're doing a great job representing who I am and getting me noticed. I really appreciate you, and it's all working! I hate outsourcing anything, but now I wouldn't trust anybody else.”
02 / Improve economics
BackFit Health
2017 to 2021 · 15 healthcare locations
−87%
Lower cost per acquisition
Before$480After$60
Connected paid-search improvements with measurement, landing pages, and lead follow-up.
03 / Fill capacity
Waltham Cooperative Playgroup
Website & local search · Fall 2026
45 / 45
All fall enrollment spots filled
The co-op entered 2026 expecting to lose at least 10 of its 36 members. I rebuilt the site, published useful local guides, and connected visits and enrollment to the tools volunteers use to run the program.
Starting points
Know the ballpark before you reach out.
These are the starting points for the website work I do most often. I’ll confirm the actual project price before work begins.
Build or rebuild a website
Starting at $4,500
Improve the website you have
Starting at $1,500
Build one focused landing page
Starting at $1,250
How it works
Start with what you want to build or improve. I’ll help figure out the rest.
Send a few details
Tell me what you want to build or improve. Include the current site if you have one.
I work out what needs to change
I’ll review what you send and look at the current site if there is one, then separate what needs fixing from what can stay.
We decide what happens first
We’ll agree on what should happen now, what can wait, and what it will cost before I start.
The practical details
Frequently Asked Questions
Common questions about working together, timelines, pricing, and what to expect.
Why hire you if I can build the website myself?
If you only need pages assembled and you’re comfortable deciding what they should say, how they should work, and how you’ll know they’re working, you may not need me. I’m most useful when you want someone to figure out what needs fixing first and handle the related work too, instead of stopping at the page build.
What problems do you actually solve?
I build new websites and improve existing ones when they’re unclear, hard to trust, or making it harder than it should be to get in touch. If the problem reaches into search, ads, tracking, forms, or local visibility, I can handle that as part of the project too. I don’t offer PR, brand design, creative production, or daily social posting.
How do engagements and pricing work?
I use exact prices for tightly defined offers, starting prices when there’s a reliable baseline, and a written project quote when the work varies. You’ll know the price, what’s included, and the expected timeline before I start.
What results can I expect?
It depends on the problem and where you’re starting. I’ll tell you what I think should change, what we can reasonably measure, and what I’d check afterward. Different changes show up on different timelines.
Your next move
Have a website project in mind?
Tell me what you’re working on. If there’s a current site, send it along.
Work with me
Prefer text? Text me