Capabilities
I write, design, develop, and connect the pieces around a website. Sometimes the answer is a better page. Sometimes it is what happens between someone finding the business and getting a reply.
My marketing background is broad. These days, I concentrate on the work where I can make the most useful difference myself.
Where I work today
Writing
Design and code
Automation
Local marketing
I like work that can move from a good decision to something real. These are the areas I actively offer, whether the job is a complete build or a focused improvement.
01 / Words and websites
I write the copy, shape the experience, and build the site. That includes complete websites, better pages on existing sites, focused landing pages, and the testing and refinement that make the finished work useful.
02 / Systems and automation
A good page is only part of the job. I connect forms, booking, CRMs, lead routing, notifications, and email or text follow-up so inquiries reach the right place. I use AI-assisted tools to move faster, while owning the decisions, review, and implementation.
03 / Local marketing
I work on Google Business Profiles, Maps, business information, and local listings so customers find accurate details and a clear route back to the business. The work can be focused, or part of improving a website.
Selected work / BackFit Health / 2017 to 2021
At a 15-location healthcare business, acquisition, measurement, landing pages, and lead follow-up needed to work together. I handled the pieces across that path rather than treating each as a separate marketing project.
One acquisition path
Paid search, landing pages, and message alignment
Analytics, call tracking, attribution, and reporting
CRM workflows, lead handling, and email/SMS follow-up
Cost per acquisition
Before
$480
After
$60
87% lower
Historical project result, with lead quality maintained.
Broader experience
My background includes brand and creative work, content marketing, social media, email and lifecycle campaigns, go-to-market planning, traditional marketing, sales materials, and retention.
I know these areas well, but I don't usually take them on as standalone projects today. That experience is still useful when a website needs to work with the rest of the business.
Tell me what you're trying to build, change, or get working. You don't need to choose a marketing category first. I'll tell you whether it sounds like a good fit.
