Zac Wine · Practical website and marketing systems for owner-led teams.
Complete websites that turn visits into inquiries
Build the site, clarify the offer, and make the next step easy.
Selected outcomes: Website Fixes: LCP ~1s (faster pages) • Landing Pages: 7% CTR (GLOW landing page) • Local Listings: Priority listings aligned (Google, Apple, Yelp, Bing).
Selected outcomes:
- Website Fixes: LCP ~1s (faster pages)
- Landing Pages: 7% CTR (GLOW landing page)
- Local Listings: Priority listings aligned (Google, Apple, Yelp, Bing)
Services
Start with a complete website build when the whole site needs to carry the offer. Use a landing page for one offer, or Website Fixes when the existing site is worth keeping.
Use this when you need a complete site.
Website Builds
Complete service-business sites with clear offers, service pages, inquiry paths, and launch QA.
Use this when one offer needs its own page.
Landing Pages
Focused offer pages with one clear next step.
Use this when the existing site should be fixed, not rebuilt.
Website Fixes & Optimization
Fix forms, tracking, speed, and conversion paths on the site you already have.
Support services
Add local presence, indexing, or Google Ads after the core website path is clear.
Use this when business details look inconsistent.
Local Presence Support
Align Google, your website, and key listings so business details match.
Use this when important pages are not showing in Google.
Indexing & Visibility Fixes
Find crawl and indexing blockers, then prioritize the fixes.
Use this when paid search needs cleanup.
Google Ads
Clean up paid search so spend follows the right searches and leads.
Work
Compact proof from shipped work: problem, what changed, and outcome.
GLOW Financial Planning
Problem
Fee-only financial planning firm needed Google Ads campaigns and a dedicated landing page to bring in qualified leads.
What changed
Built and launched Google Ads campaigns targeting high-intent local and remote prospects.
Outcome
Landing page held a 7% click-through rate — roughly 3× the finance industry average.
Relevant to: Landing Page Design & Build
Waltham Cooperative Playgroup
Problem
Parent-run cooperative playgroup had inconsistent business details across Google, Apple, Yelp, Bing, and local directories, making it harder for families to confirm contact details.
What changed
Audited and corrected listing details across Google Business Profile, Apple Maps, Yelp, Bing, and priority local directories.
Outcome
Families now see consistent details across priority listings, local presence is clearer, and future updates are easier to manage from one source of truth.
Relevant to: Website Conversion Fixes · Local Presence Support
Entera Doula
Highlights the rebuilt homepage clarity and trust-first messaging above the fold.
Problem
Birth doula practice was stuck on Wix with slow pages and inconsistent lead flow.
What changed
Migrated site from Wix to a faster, optimized WordPress build.
Outcome
Lead volume increased meaningfully, and cost per lead dropped after the first month of ads.
Relevant to: Landing Page Design & Build
Need a quick check first?
Use the free tools, or keep going with services.
Frequently Asked Questions
Common questions about working together, timelines, pricing, and what to expect.
What results can I expect and how fast?
Depends on the bottleneck. Form and page-flow fixes can improve lead quality in days. Local visibility and indexing fixes usually take a few weeks. Ads cleanup often shows clearer spend and lead quality within 30 days. I report what changed and what still needs work.
Do you guarantee results?
No credible operator can or should. I give you a clear hypothesis, plan, and milestones. Then I show proof of impact (or tell you fast when something is not working).
What problems do you actually solve?
I fix the problems that quietly cost you leads: broken forms, unclear pages, weak page flow, and landing pages that do not convert. I also handle local listings and local visibility gaps, Google Ads waste, and indexing or visibility issues. I do not offer PR, brand design, creative production, or daily social posting.
How do engagements and pricing work?
Three models: hourly for consulting or audits, fixed-fee projects for defined scope, and monthly plans for ongoing optimization or part-time support. I am open to part-time or project-based arrangements. Paid tools or media spend are separate line items.
Ready to fix the next website bottleneck?
Send the site and what feels stuck. I’ll help choose the first move.
Prefer text? Text me