Zac Wine · Practical marketing + web systems support for owner-led teams.
Build pages customers use and turn visitors into qualified inquiries
Start with practical website fixes or focused pages, strengthen local presence so your business is easier to find and trust, then use SEO and ads once the site is easier to use and measure.
Selected outcomes: Website Fixes: LCP ~1s (faster pages) • Landing Pages: 7% CTR (GLOW landing page) • Local Listings: Priority listings aligned (Google, Apple, Yelp, Bing).
Selected outcomes:
- Website Fixes: LCP ~1s (faster pages)
- Landing Pages: 7% CTR (GLOW landing page)
- Local Listings: Priority listings aligned (Google, Apple, Yelp, Bing)
Services
Start with a complete website build, a focused landing page, or fixes to the site you already have. Then add local trust, visibility, or ads support when the foundation is clear.
Start here when you need a complete site or your current site is not worth patching
Website Builds
Launch a complete service-business website fast, with clear offers, focused service page structure, a conversion-ready inquiry path, and launch QA before go-live.
Use this when one offer needs a focused page
Landing Pages
Build focused offer pages so traffic has one clear next step and your best services are easier to buy.
Start here when your existing site needs fixes, optimization, launch QA, or post-launch support
Website Fixes & Optimization
Fix and optimize your existing site so forms, tracking, speed, and conversion paths are reliable from first visit through inquiry and follow-up.
Support around the website layer
Once the site or page path is clear, add local trust, visibility, or paid search support when that is the next bottleneck.
Use this when business info or trust signals look inconsistent
Local Presence Support
Support local trust by aligning business identity across Google, your website, and key listings once your core website path is in place.
Use this when crawl or indexing issues are holding pages back
Indexing & Visibility Fixes
Bring in technical indexing support when crawl or indexing blockers limit visibility after core website/local trust work is in place.
Use this when paid search is the next bottleneck
Google Ads
Activate paid search after core pages are clear, with tighter targeting, cleaner structure, and tracking aligned to lead quality.
Work
Compact proof from shipped work: problem, what changed, and outcome.
GLOW Financial Planning
Problem
Fee-only financial planning firm needed Google Ads campaigns and a dedicated landing page to bring in qualified leads.
What changed
Built and launched Google Ads campaigns targeting high-intent local and remote prospects.
Outcome
Landing page held a 7% click-through rate — roughly 3× the finance industry average.
Relevant to: Landing Page Design & Build
Waltham Cooperative Playgroup
Problem
Parent-run cooperative playgroup had inconsistent business details across Google, Apple, Yelp, Bing, and local directories, making it harder for families to confirm contact details.
What changed
Audited and corrected listing details across Google Business Profile, Apple Maps, Yelp, Bing, and priority local directories.
Outcome
Families now see consistent details across priority listings, local presence is clearer, and future updates are easier to manage from one source of truth.
Relevant to: Website Conversion Fixes · Local Presence Support
Entera Doula
Highlights the rebuilt homepage clarity and trust-first messaging above the fold.
Problem
Birth doula practice was stuck on Wix with slow pages and inconsistent lead flow.
What changed
Migrated site from Wix to a faster, optimized WordPress build.
Outcome
Lead volume increased meaningfully, and cost per lead dropped after the first month of ads.
Relevant to: Landing Page Design & Build
Example builds
Fictional demo sites built to show how service-business pages can explain the offer, route visitors, and make the next step easier.
Waypoint Movement & Recovery
Fictional demoA PT-led movement and recovery practice that helps people understand services, first-visit expectations, and whether an appointment is the right next step.
Calm appointment-driven wellness: first-visit path, low-friction booking.
View wellness demo
Middlesex Home Heating, Cooling & Drain
Fictional demoA local HVAC and drain service site for Waltham-area homeowners, built around urgent service paths, a mobile call flow, and clear town coverage.
Urgent service paths, mobile call flow, town coverage, trust-ready local layout.
View HVAC demo
Charles River Advisory
Fictional demoAn advisory service site for owner-led businesses and lean teams, focused on consultative positioning, fit guidance, resources, and a clear booking flow.
Consultative service positioning, fit guidance, resources, booking flow.
View advisory demoReviews
Trusted by business owners who value clear growth, clear communication, and marketing systems built to last.
"You're doing a great job representing who I am and getting me noticed. I really appreciate you, and it's all working! I hate outsourcing anything, but now I wouldn't trust anybody else."
Teresa V., Owner, Entera Doula
"The whole process felt collaborative and straightforward, he really listened to what we wanted and translated it into something both beautiful and functional. We're so grateful to have a site that builds trust right away."
Kylie R., Co-President, Waltham Playgroup
Start here
Read in order: page clarity first, trust/local confidence next, then ads support.
The Homepage Clarity Test for Busy Owners
Your homepage is not a brochure. It is a decision page. If buyers cannot tell in ten seconds what you do, who you help, and what to do next, clarity is leaking money.
Fix Trust Leaks Before You Buy More Traffic
Before you buy more attention, make it easier for a stranger to feel confident choosing you. Trust is conversion infrastructure.
Google Ads Works Better When the Offer Is Specific
Use this after page clarity and trust basics are in place so paid traffic has a better chance to convert.
Tools
Quick practical checks to help you decide what to fix first.
Homepage Hero
Get a homepage fix plan in 90 seconds. See what's confusing visitors and get copy-ready headlines, subheads, and buttons that make the next step clear.
Crawl Compass
Check your site in seconds. Get a technical crawl report that flags crawlability, indexability, and critical issues fast.
Link List
Weekly backlink, mention, listing, and light PR opportunities for one business. Get a ranked action list, fit rationale, and ready-to-use outreach copy.
Frequently Asked Questions
Common questions about working together, timelines, pricing, and what to expect.
What results can I expect and how fast?
Depends on the bottleneck. Form and page-flow fixes can improve lead quality in days. Local visibility and indexing fixes usually take a few weeks. Ads cleanup often shows clearer spend and lead quality within 30 days. I report what changed and what still needs work.
Do you guarantee results?
No credible operator can or should. I give you a clear hypothesis, plan, and milestones. Then I show proof of impact (or tell you fast when something is not working).
What problems do you actually solve?
I fix the problems that quietly cost you leads: broken forms, unclear pages, weak page flow, and landing pages that do not convert. I also handle local listings and local visibility gaps, Google Ads waste, and indexing or visibility issues. I do not offer PR, brand design, creative production, or daily social posting.
How do engagements and pricing work?
Three models: hourly for consulting or audits, fixed-fee projects for defined scope, and monthly plans for ongoing optimization or part-time support. I am open to part-time or project-based arrangements. Paid tools or media spend are separate line items.
What is your process in the first 30 days?
I start by finding the leaks: forms, page flow, core pages, local listings, indexing, and ad spend. Then I ship a short priority order with first actions, implement early wins, and show what changed. You get plain-language updates and next steps.
How long do typical engagements take?
Audits: 1 to 2 weeks. Implementation: 4 to 8 weeks. Ongoing optimization: monthly plans with weekly or as-needed check-ins. I set realistic timelines up front.
Which industries do you work with?
Mostly service businesses: home services, healthcare, real estate, fitness, legal, and similar local-first teams. If your website and local search presence should be producing more leads, I can usually help.