Brand strategy & identity
Naming, positioning, visual identity, or a broader rebrand that needs to be solved before the website.
Partners
Know when I’m a useful referral and when I’m not.
I build and improve websites for service-area businesses, B2B services, and trades. I also handle related search, ads, local presence, forms, and tracking when they’re part of the same website or inquiry problem.
Some work belongs with another specialist. This is the quick version of what to send me and what I’m more likely to refer out.
A useful introduction
When to refer someone to me
I’m usually a good fit when the business itself is working, but the website or the way people get from a visit to an inquiry is not.
- The business needs a new site or rebuild because the current one no longer explains the offer clearly.
- The site is worth keeping, but forms, content, speed, mobile, tracking, or search problems are getting in the way.
- They need one focused landing page for a service, offer, or campaign.
- Google Ads, local presence, or indexing work is part of the same website or inquiry problem.
- They need someone to diagnose the problem before deciding whether a rebuild or a smaller fix makes sense.
Adjacent specialties
Work I’d usually refer out
These are the most common areas where I’d rather bring in or recommend a specialist than stretch my scope.
CRM, sales operations & lifecycle systems
Broad CRM implementation, sales pipelines, complex automation, or lifecycle systems after the lead comes in.
Business operations & fractional leadership
Internal operations, delivery, capacity, team design, process work, or fractional COO support.
Original creative production
Original photography, video, illustration, or other specialist asset production.
Keep the introduction simple.
A normal email introduction with the basic context is enough. I’ll take it from there.
If I’m not the right fit, I’ll say so. There’s no paid placement, no one-for-one scorekeeping, and no expectation that a referral is owed back. I don’t pay or accept commissions for introductions.
Compare notes
Want to compare notes?
Send me a short note about what you do or the client you have in mind. That’s enough to start.
Email Zac