Privacy Policy

Overview

This website is operated by Zac Wine, a marketing consultant based in Boston, MA. I respect your privacy and am committed to protecting any information you share when using this site. This policy explains what data is collected, how it's used, and your choices regarding that information.

Information Collected

Contact Forms

When you submit a contact form, I collect the information you provide, such as your name, email address, phone number, company name, website URL, and any additional details you include in your message. Booking/intake submissions may also include basic source metadata, such as the landing page path, referral source, and UTM campaign parameters present in the URL. This information is processed through Resend and used to respond to your inquiry and provide requested services.

Analytics

This site uses Google Analytics 4 to understand how visitors interact with the website. Analytics data includes pages visited, time spent on site, referral sources, and general geographic location. This data is collected anonymously and helps improve the site experience. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

SMS and Text Messages

If you provide your phone number through a contact form, I may use it to respond to your inquiry via text message. By submitting your phone number, you consent to receive text messages related to your inquiry. Message frequency varies. Standard message and data rates may apply. You can opt out at any time by replying STOP to any message.

Cookies and Tracking

This site uses cookies for analytics purposes. Cookies are small text files stored on your device that help track site usage. Google Analytics sets cookies to distinguish unique users and sessions. No personally identifiable information is stored in these cookies.

Do Not Track

Some browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites you visit. This site does not currently respond to DNT signals. However, you can opt out of Google Analytics tracking using the browser add-on mentioned above.

Data Security

I take reasonable measures to protect your information from unauthorized access, alteration, or destruction. This includes using secure connections (HTTPS) for all data transmission and working with reputable third-party services that maintain their own security practices. However, no method of transmission over the internet is 100% secure.

Marketing Communications

If you submit a contact form or schedule a call, I may follow up with you via email regarding your inquiry or related services. These communications are limited to the business relationship and are not promotional newsletters. You can request to stop receiving follow-up emails at any time by replying to any message or contacting me directly.

Third-Party Services

This website uses the following third-party services:

• Resend – Delivers contact form email notifications
• Google Analytics 4 – Provides website usage analytics
• Cal.com – Handles appointment scheduling
• Replit – Hosts this website

Each service has its own privacy policy governing how they handle data.

Data Retention

Contact form submissions are retained for the duration of our business relationship and a reasonable period afterward to handle any follow-up inquiries. Analytics data is retained according to Google Analytics' default retention settings.

Your Rights

You have the right to request access to, correction of, or deletion of any personal information I hold about you. To exercise these rights, please contact me using the information below.

Contact

For questions about this privacy policy or to request changes to your personal data, please contact:

Changes to This Policy

This privacy policy may be updated periodically. Any changes will be reflected on this page with an updated revision date.