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Work / evidence ledger

What shipped. What changed.

Selected real work across websites, local presence, ads, SEO, and the practical operating systems behind them.

01 to 06

Six projects. Different problems, evidence, and outcomes.

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Selected work evidence

01 / Client

GLOW Financial Planning

Fee-only financial planning firm needed Google Ads campaigns and a dedicated landing page to bring in qualified leads.

GLOW Financial Planning landing page tablet view
  • 01Built and launched Google Ads campaigns targeting high-intent local and remote prospects
  • 02Designed and built the landing page at lp.glowfp.com/get-started
  • 03Tightened offers and form fields to reduce drop-off
  • 04Set up conversion tracking and UTM governance
  • 05Matched ad copy to landing page messaging to improve Quality Score and CTR

02 / Volunteer

Waltham Cooperative Playgroup

The parent-run co-op entered 2026 expecting significant member loss and needed more local families to find it, understand it, and take a first step.

Waltham Co-op Playgroup website homepage showing 'Play, Learn, and Grow Together' headline with parents and children in a playgroup session

  1. 01

    Rebuild the Wix site around visits and enrollment

  2. 02

    Publish useful local resources families were already searching for

  3. 03

    Connect interest to the member and admin systems behind the program

Spring reached 44 members and expanded to three program days. Fall filled all 45 available spots.

Read the full case →
Related evidenceRead the translation + access caseLive example Website Builds for Service BusinessesLocal Presence SupportWebsite Conversion FixesGoogle Business Profile Is the Center of Gravity for Local DemandStop Chasing 5 Stars: What a Healthy Review Profile Looks Like

03 / Client

Entera Doula

Birth doula practice was stuck on Weebly with slow pages and inconsistent lead flow.

Entera Doula website homepage showing 'Evidence-Based, Birth Support' headline with the doula in a garden setting

Rebuild order

  1. 01

    Audit funnel leaks and speed constraints before rebuilding pages

  2. 02

    Migrate to a faster platform and launch high-converting ad landing pages

  3. 03

    Add nurture follow-up so leads have a clearer path toward booked consults

The new Google Ads channel has generated 71 confirmed leads from 862 ad clicks at about $42 per lead.

Read the full case →
“I really appreciate you, and it's all working! I hate outsourcing anything, but now I wouldn't trust anybody else.”
Teresa V., Owner, Entera Doula
Related evidenceRead the translation + access caseLive example Website Builds for Service BusinessesLanding Page Design & BuildGoogle Search CampaignsDo You Need a New Landing Page or Just a Better One?Fix Trust Leaks Before You Buy More Traffic

04 / Client

TEAIM

Early-stage AI startup had a product but no marketing infrastructure: no site, no pipeline, no tracking.

TEAIM marketing site desktop view
TEAIM marketing site tablet view
TEAIM marketing site mobile view

Built and handed off a complete go-to-market stack: live site, SEO architecture, conversion tracking, and an editorial system the team could run independently.

01Built and launched marketing site with SEO foundations
02Set up analytics, event tracking, and conversion goals
03Created content strategy and editorial calendar
04Ran onsite and offsite SEO campaigns
Related evidenceTechnical SEO ReviewWebsite Conversion FixesWebsite Launch SEO Checklist for Service BusinessesWhy Your Site Isn't Indexing and How to Fix It

05 / Volunteer

Appalachia Relief

Hurricane Helene hit Appalachia, and families needed fast access to supply and service information.

Response time

under
48 hours

  • 01Stood up relief site in under 48 hours
  • 02Built live, crowdsourced supply and service intel system
  • 03Coordinated with local volunteers for real time updates
  • 04Created simple navigation for stressed families

Tens of thousands of families connected to help during the critical first weeks of the disaster response.

Related evidenceWebsite Conversion FixesFix Trust Leaks Before You Buy More TrafficWhen a Simple Tool Is Enough and When You Need a Full System

06 / Client

BackFit Health

Multi location chiropractic practice needed someone to own the entire online marketing stack.

−87%

$480 → $60 CPA

Reduced cost per acquisition by 87% (from $480 to $60) while maintaining lead quality.

Read the full case →
  • 01Owned the full paid and organic strategy across multiple locations
  • 02Audited funnels, tested landing pages, and cut wasted ad spend
  • 03Set up analytics, call tracking, and proper attribution
  • 04Built email and SMS sequences to turn leads into booked patients
  • 05Ran ongoing Google Ads campaigns and creative tests
Related evidenceWebsite Builds for Service BusinessesGoogle Search CampaignsWebsite Conversion FixesGoogle Ads Works Better When the Offer Is SpecificFix Trust Leaks Before You Buy More Traffic

Additional evidence

Measured outcomes beyond the named projects.

Top 3
For 40+ keywords: high-intent search keywords
40%+
Form completions: improvement after website fixes
~1s
Page load (LCP): largest contentful paint load time

Working notes

How engagements work

  1. 01

    Diagnose

    I look at what is working and what is leaking leads or confusing people.

  2. 02

    Decide

    You choose: I can fix it with you, or hand off a plan your team runs.

  3. 03

    Build

    I do the work or hand off the playbook. Either way, you get something real.

What I need from you

Access to the relevant systems, a clear discussion of goals and constraints, and reasonable responsiveness when questions come up.

An engagement may end with a handoff or continue into execution. Either way, you leave with something that works.

Your project

You have seen the evidence. What needs fixing or building?

Tell me what you are trying to do. I will reply within 1 business day.

Book a fit call

Need just a plan? I do that too. Need someone to run it? Also covered.

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