Work
Selected outcomes and implementation examples. Client work, my own products, and volunteer builds.
"I really appreciate you, and it's all working! I hate outsourcing anything, but now I wouldn't trust anybody else." ~ Teresa V., Owner, Entera Doula
Selected work
Selected examples of real problems, shipped fixes, and practical outcomes.
GLOW Financial Planning
Problem
Fee-only financial planning firm needed Google Ads campaigns and a dedicated landing page to bring in qualified leads.
What changed
- Built and launched Google Ads campaigns targeting high-intent local and remote prospects
- Designed and built the landing page at lp.glowfp.com/get-started
- Tightened offers and form fields to reduce drop-off
- Set up conversion tracking and UTM governance
- Matched ad copy to landing page messaging to improve Quality Score and CTR
Outcome: Landing page held a 7% click-through rate — roughly 3× the finance industry average.
Tools: Financial Services, Google Ads +3 more
Related
Waltham Cooperative Playgroup
Problem
Parent-run cooperative playgroup had inconsistent business details across Google Business Profile, Apple Maps, Yelp, Bing, and local directories, which made it harder for families to confirm where and how to contact them.
Fix order
- Audit and correct listing details across priority local platforms
- Align website and listing destinations under one canonical identity
- Then build enrollment support assets to reduce admin back-and-forth
What changed
- Designed and built a welcoming, mobile-first website
- Audited and corrected listing details across Google Business Profile, Apple Maps, Yelp, Bing, and priority local directories
- Aligned website and listing contact destinations so key listings pointed families to the same place
- Established one canonical business identity for ongoing updates
- Built tuition and donation flow to reduce admin back-and-forth
- Designed print flyer ads for local neighborhood distribution
- Developed enrollment-season marketing strategy
Outcome: Families now see more consistent business details across priority local listings, the playgroup has a cleaner branded/local presence, and future updates are easier to manage from a single source of truth.
Tools: Education, Web Design +2 more
Related
Entera Doula
Problem
Birth doula practice was stuck on Wix with slow pages and inconsistent lead flow.
Fix order
- Audit funnel leaks and speed constraints before rebuilding pages
- Migrate to a faster platform and launch high-converting ad landing pages
- Add nurture follow-up so leads turn into booked consults
What changed
- Migrated site from Wix to a faster, optimized WordPress build
- Audited the funnel and fixed where leads were dropping off
- Built and tested high converting landing pages for Google Ads
- Ran local SEO and Google Ads campaigns for the Boston area
- Set up automated email follow ups to nurture new leads
Outcome: Lead volume increased meaningfully, and cost per lead dropped after the first month of ads.
Tools: Google Ads, Web Design +3 more
Related
TEAIM
Problem
Early-stage AI startup had a product but no marketing infrastructure — no site, no pipeline, no tracking.
What changed
- Developed growth strategy and go to market plan
- Built and launched marketing site with SEO foundations
- Set up analytics, event tracking, and conversion goals
- Created content strategy and editorial calendar
- Ran onsite and offsite SEO campaigns
Outcome: Built and handed off a complete go-to-market stack: live site, SEO architecture, conversion tracking, and an editorial system the team could run independently.
Tools: SaaS, SEO +2 more
Appalachia Relief
Problem
Hurricane Helene hit Appalachia, and families needed fast access to supply and service information.
What changed
- Stood up relief site in under 48 hours
- Built live, crowdsourced supply and service intel system
- Coordinated with local volunteers for real time updates
- Created simple navigation for stressed families
Outcome: Thousands of families connected to help during the critical first weeks of the disaster response.
Tools: UX, Launch in 48h +1 more
Related
BackFit Health
Problem
Multi location chiropractic practice needed someone to own the entire online marketing stack.
Fix order
- Audit paid/organic funnels to find waste and drop-off points
- Fix measurement and attribution before scaling tests
- Optimize campaigns and follow-up flows to improve acquisition cost
What changed
- Owned the full paid and organic strategy across multiple locations
- Audited funnels, tested landing pages, and cut wasted ad spend
- Set up analytics, call tracking, and proper attribution
- Built email and SMS sequences to turn leads into booked patients
- Ran ongoing Google Ads campaigns and creative tests
Outcome: Reduced cost per acquisition by 87% (from $480 to $60) while maintaining lead quality.
Tools: Healthcare, Google Ads +3 more
How engagements work
Diagnose
I look at what is working and what is leaking leads or confusing people.
Decide
You choose: I can fix it with you, or hand off a plan your team runs.
Build
I do the work or hand off the playbook. Either way, you get something real.
What I need from you
- Access to what matters for the scope, whether that is analytics, ads, or your CMS
- A quick call or async chat to understand your goals and constraints
- Responsiveness when I have questions (I try to keep these minimal)
Most engagements start with a focused project. Some end with a handoff, others continue into ongoing execution. Either way, you leave with something that works.
Ready to start?
Tell me what you are trying to do. I will reply within 1-2 business days.
Need just a plan? I do that too. Need someone to run it? Also covered.
Want to know more about what I offer? See services