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Selected work

What I did. What changed.

The work changed from project to project. Sometimes the website was the whole job. Sometimes fixing it meant working on search, ads, tracking, or what happened after someone got in touch.

01 to 06

Six projects. Different problems. Different kinds of work.

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Selected work

01 / Client

Entera

The practice had deep expertise, but a slow site, inconsistent lead flow, and no established path from Google Ads to a confirmed inquiry.

Entera Birth Doula page comparing two care packages with price ranges, included services, and consultation buttons

Google Ads result

71 confirmed leads

The new Google Ads channel has generated 71 confirmed leads from 862 ad clicks at about $42 per lead.

Read the full case →

What came first

  1. 01

    Rebuild the site around clear services, trust, and inquiry paths

  2. 02

    Give Google Ads clicks dedicated landing pages instead of sending every click through the full site

  3. 03

    Connect intake and tracking so the campaign is measured by confirmed inquiries, not softer engagement signals

“I really appreciate you, and it's all working! I hate outsourcing anything, but now I wouldn't trust anybody else.”
Teresa V., Owner, Entera Doula
RelatedRead the translation + access caseLive example Website Builds for Service BusinessesLanding Page Design & BuildGoogle Search Campaigns

02 / Client

BackFit Health

Paid marketing, tracking, landing pages, and lead follow-up were disconnected across a 15-location healthcare business.

−87%

$480 → $60 cost per acquisition

Reduced cost per acquisition by 87% (from $480 to $60) while maintaining lead quality.

Read the full case →

What came first

  1. 01

    Review paid and organic traffic to find wasted spend and drop-off points

  2. 02

    Fix tracking before testing bigger changes

  3. 03

    Improve campaigns and follow-up to bring acquisition costs down

Implemented

  • Rebuilt analytics and call tracking so inquiries could be traced back to their source
  • Restructured paid search and cleaned up wasted spend
RelatedWebsite Builds for Service BusinessesGoogle Search CampaignsWebsite Improvements for Service Businesses

03 / Volunteer

WCP

The parent-run co-op entered 2026 expecting significant member loss; it needed more local families to discover it, understand it, visit, and join without creating more work for volunteers.

Waltham Cooperative Playgroup About Us page with its mission statement and families enjoying a fall hayride

  1. 01

    Rebuild the Wix site around visits and enrollment

  2. 02

    Publish useful local resources families were already searching for

  3. 03

    Connect interest to the member and admin systems behind the program

Spring reached 44 members and Fall filled all 45 available spots. Once the co-op was full, the job changed from finding more families to making it clear when space was actually available.

Read the full case →
RelatedRead the translation + access caseLive example Website Builds for Service BusinessesLocal PresenceWebsite Improvements for Service Businesses

04 / Client

GLOW Financial Planning

GLOW needed to reach people actively looking for fee-only financial planning and give them a direct path from a search ad to an inquiry.

GLOW Financial Planning landing page tablet view
  • 01Built Google Ads campaigns around relevant local and remote searches for a financial planner
  • 02Built a landing page that carried the same offer from the ads through to the inquiry form
  • 03Refined the offer and form fields to make the inquiry step clearer
  • 04Set up conversion tracking and consistent campaign tagging to measure actions after the click

Google Ads result

7%

click-through rate

People looking for a financial planner saw the same offer in the ad and on the landing page, with a clear way to get in touch. GLOW could measure what happened after the click.

RelatedLive example Landing Page Design & BuildGoogle Search Campaigns

05 / Client

TEAIM

TEAIM had a product to introduce, but no marketing website, clear path to an inquiry, or tracking to show how visitors responded.

TEAIM marketing site desktop view
TEAIM marketing site tablet view
TEAIM marketing site mobile view

TEAIM gained a website to introduce its product, tracking for important visitor actions, and a search and content foundation the team could use after handoff.

01Developed a growth plan and launch strategy
02Built and launched the marketing site with the search basics in place
03Set up analytics and tracking for the important actions on the site
04Created a content plan and editorial calendar
RelatedGoogle Indexing ReviewWebsite Improvements for Service Businesses

06 / Volunteer

Appalachia Relief

Hurricane Helene hit Appalachia, and families needed fast access to supply and service information.

Response time

under 48 hours

  • 01Stood up relief site in under 48 hours
  • 02Built a live, crowdsourced directory of supplies and services
  • 03Coordinated with local volunteers for real time updates
  • 04Created simple navigation for stressed families

Tens of thousands of families connected to help during the critical first weeks of the disaster response.

RelatedWebsite Improvements for Service Businesses

Your project

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