Google Ads tune-up for cleaner local leads
after the page and tracking are clear
I audit wasted spend, tighten targeting and negatives, and verify conversion tracking once the basics are measurable.
Tighter targeting = lower CPA, more leads
"You're doing a great job representing who I am and getting me noticed. I really appreciate you, and it's all working!"
— Teresa V., Owner, Entera Doula
Who this is for
Good fit
- Local service businesses who want more consistent lead flow from Search ads
- Teams who do not want to babysit an ad account
- Works for larger budgets too, but written for local first
What I tighten first
A practical tune-up for the account areas that waste budget and blur lead quality first.
Tune-up deliverables
First checks
- Search-term quality: where spend is going vs what you actually sell
- Negative keyword gaps causing irrelevant clicks
- Conversion action sanity (duplicate/missing events, wrong primary action)
- Offer and landing-page fit before deeper campaign tinkering
Pricing
Early-stage pricing. Fixed scope, no long contracts.
Ads Tune-Up
$900
Best for: spending money, results feel noisy, need a reset
- Account structure tightening
- Negatives and intent tightening
- Tracking check
- First optimization pass
- 30 day plan
Delivery: 10 business days after access and intake
Start the Tune-UpMonthly management is available after the tune-up if it fits.
Performance depends on budget, market, offer, and landing page. This is structured optimization, not a guarantee.
Timeline
Delivery (10 business days)
Day 1
Access check, baseline review, confirm conversion action
Day 5
Structure tightened, negatives pass, geo and schedule tuned
Day 10
First optimization cycle complete, 30 day plan delivered
If we continue
Weekly optimization notes and one monthly summary. Available after the tune-up if it is a fit.
Access, scope, and boundaries
Access required
- Google Ads account access
- Conversion destination details (form, booking, calls, or store visits)
- GA4 and Tag Manager access if available (optional but recommended)
- Website admin optional (for coordination only)
What this is not
- Landing page implementation (separate project)
- Creative production beyond ad copy
- Guaranteed CPA, ranks, or lead volume
- Custom code changes
Included: Google Search ads structure tightening, waste removal, search terms and negatives hygiene, geo/schedule tuning, conversion tracking checks, optimization notes, and a 30-day plan. If offer-message mismatch is the main blocker, landing page work usually matters more than more campaign tinkering.
Results from past work
Examples from past work. Results vary by market and starting point.
Related reads
Google Ads Works Better When the Offer Is Specific
Most Google Ads issues are offer and landing-page issues in disguise. Use this to tighten message-to-intent fit before scaling budget.
Read the guideDo You Need a New Landing Page or Just a Better One?
Use this quick test to decide whether your ads need a new page or just a tighter version of what you already have.
Read the guideAlso useful
Related services I offer separately
Questions
Book a Google Ads review
Share your site and ad account. I will look for waste, tracking gaps, and missed intent.