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Google Ads

Build a focused Search campaign, or tighten what’s already running.

I build focused Google Search campaigns from scratch and improve existing accounts for service businesses that need a clearer path from search to inquiry.

Start a Google Ads project

What I check

Four things I check first.

For a new campaign, I set these pieces up around a clear offer. For a live account, I check them to find the first practical improvements.

  1. 01

    Search terms

    Are you paying for searches that do not match what you actually sell?

    Clean up search terms and negative keywords.

  2. 02

    Targeting

    Are ads showing in the wrong places or at the wrong times?

    Tighten geography and ad schedules.

  3. 03

    Tracking

    Can you trust which calls and forms are being counted as leads?

    Set up or verify conversion tracking when access is available.

  4. 04

    Landing page

    Does the page make the same promise as the ad that sent someone there?

    Flag page or offer problems before more money goes into traffic.

Google Ads Tune-Up

If the account is already running and has enough data to review, the Tune-Up is the simplest place to start.

Starting at $1,200

The starting price is for the Tune-Up. Final price depends mainly on account size and tracking complexity. New Search campaign builds are quoted after I review the offer, market, landing page, and tracking needs.

10 business days after I have account access and the details I need

To start, I need Google Ads access and a clear definition of what should count as a conversion. Analytics or Tag Manager access is useful when available.

Start a Google Ads Tune-Up

Included work

  • Account structure review and cleanup
  • Search-term and negative-keyword cleanup
  • Geographic targeting and ad schedule adjustments
  • Conversion tracking setup or verification when access is available
  • Initial campaign improvements
  • Recap of changes + 30-day plan

When the Tune-Up is a good fit

Already spending

This is for an account that is already running and producing enough data to review.

Budget

There is no hard platform minimum. For the small-business Search accounts I work on, about $1,000/month is a practical starting point for meaningful improvement.

Page first

If the ad promise and landing page do not match, the page or offer may need work before more campaign changes. See Landing Pages.

Monthly management can be available afterward when it fits. Performance depends on the budget, market, offer, and landing page. Results are not guaranteed.

Past Google Ads work / BackFit Health

$480 → $60

cost per acquisition

−87%

Broader paid acquisition work included fixing measurement and attribution, cutting wasted spend, and improving campaigns while maintaining lead quality.

Past result from broader Google Ads work, not a guaranteed Tune-Up result.

Read the BackFit case →

Starting fresh or improving a live account?

Send the offer, site, and any account context. I’ll help define whether the work is a new campaign build, a Tune-Up, or another focused improvement.

Start a Google Ads project