Google Ads tune-up and management
for better-qualified service leads
If spend is climbing but lead quality is mixed, I audit waste, tighten targeting and negatives, and run practical ongoing management. Async by default.
Tighter targeting = lower CPA, more leads
"You're doing a great job representing who I am and getting me noticed. I really appreciate you, and it's all working!"
— Teresa V., Owner, Entera Doula
Who this is for
Good fit
- Local service businesses who want more consistent lead flow from Search ads
- Teams who do not want to babysit an ad account
- Works for larger budgets too, but written for local first
What you get
What you get in a focused Google Ads tune-up:
Pricing
Intro pricing, first 5 local clients
Ads Tune-Up
$900 intro
Best for: spending money, results feel noisy, need a reset
- Account structure tightening
- Negatives and intent tightening
- Tracking check
- First optimization pass
- 30 day plan
Delivery: 10 business days after access and intake
Start the Tune-UpMonthly management is available after the tune-up, if it is a fit.
Performance depends on budget, market, offer, and landing page. This is structured optimization, not a guarantee.
Timeline
Delivery (10 business days)
Day 1
Access check, baseline review, confirm conversion action
Day 5
Structure tightened, negatives pass, geo and schedule tuned
Day 10
First optimization cycle complete, 30 day plan delivered
If we continue
Weekly optimization notes and one monthly summary. Available after the tune-up if it is a fit.
Access required
Keep it simple. I will walk you through setup if needed.
What this is and is not
Included
- Google Search ads management only
- Structure tightening and waste removal
- Search terms and negatives hygiene
- Geo, schedule, and intent tuning
- Conversion tracking setup or verification if you have access
- Optimization notes
Not included
- Landing page implementation (separate project)
- Creative production beyond ad copy
- Guaranteed CPA, ranks, or lead volume
- Custom code changes
Landing page work is separate
Results from past work
Examples from past work. Results vary by market and starting point.
Related proof
GLOW Financial Planning
Fee-only financial planning firm needed Google Ads campaigns and a dedicated landing page to bring in qualified leads.
Outcome: Landing page held a 7% click-through rate — roughly 3× the finance industry average.
Entera Doula
Birth doula practice was stuck on Wix with slow pages and inconsistent lead flow.
Outcome: Lead volume increased meaningfully, and cost per lead dropped after the first month of ads.
Related reads
Google Ads Works Better When the Offer Is Specific
Google Ads rarely fails because the account needs a clever move. It fails because the landing page and offer are broad, vague, and hard to believe.
Read articleDo You Need a New Landing Page or Just a Better One?
Most businesses do not have a landing page problem. They have one page doing too many jobs. Here is the test that tells you whether to build something new or sharpen what you already have.
Read articleFix Trust Leaks Before You Buy More Traffic
Before you buy more attention, make it easier for a stranger to feel confident choosing you. Trust is not fluff. It is conversion infrastructure.
Read articleTools
Powered by Google Ads, Google Tag Manager, Google Analytics, and known third party tooling, plus practical review.
Related services I offer separately
Questions
Book a Google Ads review
Share your site and I will review your ad account for wasted spend and missed intent signals.