Google Ads support after your foundation is clear
without wasting spend on weak pages
Once your offer, landing page, and tracking are clear enough to measure, I audit waste, tighten targeting and negatives, and run practical optimization support.
Tighter targeting = lower CPA, more leads
"You're doing a great job representing who I am and getting me noticed. I really appreciate you, and it's all working!"
— Teresa V., Owner, Entera Doula
Who this is for
Good fit
- Local service businesses who want more consistent lead flow from Search ads
- Teams who do not want to babysit an ad account
- Works for larger budgets too, but written for local first
What you get
What you get once website, page, and tracking foundations are in place:
What I check first
First pass focuses on wasted spend and lead quality before adding complexity.
Search-term quality: where spend is going vs what you actually sell
Negative keyword gaps causing irrelevant clicks
Conversion action sanity (duplicate/missing events, wrong primary action)
Offer and landing-page fit before deeper campaign tinkering
Pricing
Early-stage pricing. Fixed scope, no long contracts.
Ads Tune-Up
$900
Best for: spending money, results feel noisy, need a reset
- Account structure tightening
- Negatives and intent tightening
- Tracking check
- First optimization pass
- 30 day plan
Delivery: 10 business days after access and intake
Start the Tune-UpMonthly management is available after the tune-up, if it is a fit.
Performance depends on budget, market, offer, and landing page. This is structured optimization, not a guarantee.
Timeline
Delivery (10 business days)
Day 1
Access check, baseline review, confirm conversion action
Day 5
Structure tightened, negatives pass, geo and schedule tuned
Day 10
First optimization cycle complete, 30 day plan delivered
If we continue
Weekly optimization notes and one monthly summary. Available after the tune-up if it is a fit.
Access required
Keep it simple. I will walk you through setup if needed.
What this is and is not
Included
- Google Search ads management only
- Structure tightening and waste removal
- Search terms and negatives hygiene
- Geo, schedule, and intent tuning
- Conversion tracking setup or verification if you have access
- Optimization notes
Not included
- Landing page implementation (separate project)
- Creative production beyond ad copy
- Guaranteed CPA, ranks, or lead volume
- Custom code changes
If offer-message mismatch is the main blocker, landing page work usually matters more than more campaign tinkering.
Results from past work
Examples from past work. Results vary by market and starting point.
Related reads
Google Ads Works Better When the Offer Is Specific
Most Google Ads issues are offer and landing-page issues in disguise. Use this to tighten message-to-intent fit before scaling budget.
Read the guideDo You Need a New Landing Page or Just a Better One?
Use this quick test to decide whether your ads need a new page or just a tighter version of what you already have.
Read the guideAlso useful
Tools
Powered by Google Ads, Google Tag Manager, Google Analytics, and known third party tooling, plus practical review.
Related services I offer separately
Questions
Book a Google Ads review
Share your site and I will review your ad account for wasted spend and missed intent signals.