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Google Ads / Search campaigns

Build a focused Search campaign—or tighten what’s already running.

I build focused Google Search campaigns from scratch and improve existing accounts for service businesses that need a clearer path from search to inquiry.

Book a Google Ads fit call

Two starting points

Start with the offer—or find where the money is leaking.

From scratch, I shape a Search campaign around a clear offer, suitable targeting, campaign and ad-group structure, ads, conversion tracking, and a landing page that is ready for the traffic. For a live account, I use the checks below to find the first practical improvements.

  1. 01

    Search terms

    Are you paying for searches that do not match what you actually sell?

    Clean up search terms and negative keywords.

  2. 02

    Targeting

    Are ads showing in the wrong places or at the wrong times?

    Tighten geography and ad schedules.

  3. 03

    Tracking

    Can you trust which calls and forms are being counted as leads?

    Set up or verify conversion tracking when access is available.

  4. 04

    Landing page

    Does the page make the same promise as the ad that sent someone there?

    Flag page or offer problems before more money goes into traffic.

Google Ads Tune-Up

If the account is already running and has enough data to review, the Tune-Up is the simplest place to start.

Starting at $900

Final Tune-Up price depends mainly on the size of the account and the complexity of the tracking.

10 business days after I have account access and the details I need

To start, I need Google Ads access and a clear definition of what should count as a conversion. Analytics or Tag Manager access is useful when available.

Start the Tune-Up

Included work

  • Account structure review and cleanup
  • Search-term and negative-keyword cleanup
  • Geographic targeting and ad schedule adjustments
  • Conversion tracking setup or verification when access is available
  • Initial campaign improvements
  • Recap of changes + 30-day plan

When the Tune-Up is a good fit

Already spending

This is for an account that is already running and producing enough data to review.

Budget

There is no hard platform minimum. For the small-business Search accounts I work on, about $1,000/month is a practical starting point for meaningful optimization.

Page first

If the ad promise and landing page do not match, the page or offer may need work before more campaign changes. See Landing Pages.

Monthly management can be available afterward when it fits. Performance depends on the budget, market, offer, and landing page. Results are not guaranteed.

Past Google Ads work / BackFit Health

$480 → $60

cost per acquisition

−87%

Broader paid acquisition work included fixing measurement and attribution, cutting wasted spend, and optimizing campaigns while maintaining lead quality.

Past result from broader Google Ads work, not a guaranteed Tune-Up result.

Read the BackFit case →

Starting fresh or improving a live account?

Send the offer, site, and any account context. I’ll help define whether the work is a new campaign build, a Tune-Up, or another focused improvement.

Book a Google Ads fit call