Define what a website change should do, establish the expected result, and verify afterward that the customer path, lead delivery, and tracking still work.
August 1, 20266 min read
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Page 4 of articles.
Check whether Google Ads is counting a completed, meaningful lead action, distinguish primary outcomes from supporting signals, and repair misleading or duplicate conversions.
August 1, 20266 min read
Follow a website inquiry after submission to verify customer confirmation, usable lead delivery, durable acknowledgement, clear assignment, and a response-ready next step.
August 1, 20266 min read
Review the actual searches consuming your Google Ads budget, separate plausible buyers from clear mismatches, and choose what to keep, exclude, separate, or investigate.
August 1, 20267 min read
A site can look live while Google sees broken redirects, leftover staging rules, or the wrong main URLs. Check a small set of representative pages before launch, on launch day, and after recrawl.
July 31, 20266 min read
Most service businesses need fewer pages than they think, but every page needs a distinct buyer job. Use this page-map test to decide what belongs, what can combine, and what is missing.
July 31, 20266 min read
Showing 19 to 24 of 36 articles