Do not start with a monthly number. Work backward from what a new customer can cost, then decide whether Google Ads has earned more of your budget.
September 5, 20266 min read
Google Ads Articles
Before changing bids or expanding campaigns, trace one valuable search through the ad, landing page, and inquiry action. Fix the part that is actually breaking.
Check whether Google Ads is counting a completed, meaningful lead action, distinguish primary outcomes from supporting signals, and repair misleading or duplicate conversions.
August 1, 20266 min read
Review the actual searches consuming your Google Ads budget, separate plausible buyers from clear mismatches, and choose what to keep, exclude, separate, or investigate.
August 1, 20267 min read
Decide whether the current page is a workable foundation, structurally wrong for the campaign, or being blamed for a problem elsewhere in the acquisition or lead path.
February 24, 20267 min read
Before changing bids or adding keywords, trace one valuable search through the ad, landing page, and next step. The earliest break shows what to fix.
February 10, 20267 min read
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