Targeting Articles

Who this is for, and who it isn't.

Articles on Targeting

When Should One Landing Page Become Several?

Split landing pages when different visitors need materially different promises, proof, qualification, or next steps—not just different keywords.

August 17, 2026

7 min read

ChannelsGoogle Ads

Which Google Ads Search Terms Are Worth Paying For?

Review the actual searches consuming your Google Ads budget, separate plausible buyers from clear mismatches, and choose what to keep, exclude, separate, or investigate.

August 1, 2026

7 min read

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