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Zac WinePractical Marketing & Web
Website Conversion Fixes

Your website is leaking leads.
Let's plug the holes.

Slow pages, broken forms, and tracking gaps cost you customers every day. I fix the website/page layer first so forms, tracking, speed, and conversion paths are reliable before you add more traffic.

Page Load Time

Before4.2s
After0.8s

Fast pages keep visitors. Broken forms lose them.

Book website fix review
"You're doing a great job representing who I am and getting me noticed. I really appreciate you, and it's all working!"

— Teresa V., Owner, Entera Doula

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Who this is for

Good fit

  • You have a live website that should be converting better
  • You've tried fixes but something still feels broken
  • You need the default repair path for live-site lead leaks
  • You value speed and clear communication

Different scope

  • You need a full site rebuild: Website Builds is the better fit
  • You want ongoing content or social help (separate engagement)
  • You want ad management (also available - ask)
  • You're not ready to share site access yet

The Leak Fix Checklist

Every engagement starts with a leak audit focused on conversion blockers:

Speed audit & Core Web Vitals fixes
Broken forms, buttons, and checkout flows
SSL, security headers, and trust signals
404s, redirect chains, and dead ends
Tracking gaps (GA4, pixels, events)
Mobile usability and responsive issues

What I check first

First pass is about restoring lead flow reliability before polish work.

Broken lead paths first: forms, click-to-call, booking links, thank-you routing

Tracking sanity: primary conversion events firing once with usable labels

Speed and mobile friction on high-intent pages

Post-launch QA gaps after recent site edits or redesigns

Two ways to work together

Choose the repair scope that fits your current bottleneck in the website-first lead-flow system.

Early-stage pricing. Fixed scope, no long contracts.

7 days, async

Website Leak Fix

$1,500

Best for: "something's broken / no leads"

  • Leak Map + Fix-first plan
  • Fixed quick wins
  • Handoff notes
Start a Leak Fix
14 days, async

Website Ops Project

$2,500

Best for: "we need it to convert consistently"

  • Ran fixes + measurement
  • Before/after recap
  • 30-day prioritized backlog
Start a Project

Some platforms (Wix/builders) start slower. Goal is clear improvement, not perfection.

How it works

1

You reach out

Book a fit review and share what feels broken. Tell me what you've tried so far.

2

I review and respond

Within 1-2 business days, I'll confirm fit and share next steps. If it's not a match, I'll say so.

3

We fix the leaks

I get to work. You get updates. In 3-5 days, your site works better.

What I'll need from you

To do this work effectively, I'll need access to a few things. I'll walk you through it.

CMS admin access (WordPress, Webflow, Shopify, etc.)
Google Analytics / GA4 property access
Google Tag Manager (if applicable)
Hosting panel or FTP (for speed fixes)

What's outside this project

I stay focused so I can deliver fast. These are available as separate engagements:

Full site redesigns or complete rebuilds
Content writing or copywriting (separate engagement)
Social media management (separate engagement)
Paid ad management (separate engagement)

If core templates, navigation, or page architecture are the main problem, start with Website Builds instead of patching around it.

Results that hold up

LCP ~1s
Load time
faster pages
40%+
Form completions
improvement
3-5 days
Typical delivery
for fixes

Examples from past work; results vary by site and platform.

Related reads

Fix Trust Leaks Before You Buy More Traffic

Before you buy more attention, make it easier for a stranger to feel confident choosing you. Trust is not fluff. It is conversion infrastructure.

Read the guide

The Homepage Clarity Test for Busy Owners

Your homepage is not a brochure. It is a decision page. If buyers cannot tell in ten seconds what you do, who you help, and what to do next, clarity is leaking money.

Read the guide

Also useful

Related services I offer separately

Website Builds for Service BusinessesLanding Page Design & BuildGoogle Ads Management

Questions

A prioritized audit of your site's conversion blockers, plus hands-on fixes for speed, forms, tracking, and mobile issues. You get a before/after report showing exactly what changed.

Most Website Leak Fix projects complete in 3 to 5 business days. Website Ops Project timelines are usually about 14 days, depending on access and scope.

Read/write access to your CMS or hosting (WordPress, Webflow, Shopify, etc.), Google Analytics, and any tag managers. I will request specific credentials after we connect.

Yes. I run a GA4 and Tag Manager audit, align event taxonomy, repair pixels, and validate server/client events against consent. Clean measurement is step one before scaling spend.

I work with most major platforms. If yours is unusual, I will let you know upfront before any commitment.

If you need follow-on help after delivery, we can scope a separate project from your remaining backlog. The two current offers are one-time projects, not a monthly plan.

If you need a full site rebuild, start with Website Builds. If you need one focused offer page, use Landing Pages. For ad management after the page path is ready, use ad management.

My commitment to you

I'll be upfront about what I can and can't fix. If your site isn't a fit for this service, I'll tell you on the first call, not after you've paid. No surprises, no scope creep, no BS.

Let's fix your site

Tell me about the leaks. I will review your site and reply with a focused fix plan.

Book a fit reviewSee the Work
No spamReply in 2 daysNo commitment