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Zac WinePractical Marketing & Web
Website Builds

A website your customers can understand and act on

A complete service-business site with clearer pages, stronger proof placement, and inquiry paths that make the next step obvious.

Book a website build call
"You're doing a great job representing who I am and getting me noticed. I really appreciate you, and it's all working!"

— Teresa V., Owner, Entera Doula

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Who this is for

Good fit

  • You need a complete service-business website, not just one campaign page
  • Your current site is outdated, hard to navigate, or missing key decision pages
  • People cannot quickly understand what you do, who you help, or how to start
  • You need clearer service pages, proof placement, and a reliable inquiry path

Different scope

  • You need one offer or campaign page (Landing Pages is the better fit)
  • Your existing site is mostly viable but needs cleanup, forms, tracking, or speed fixes (Website Fixes/Web Ops is better)
  • You need custom app/software work or a complex product build
  • You need a large content program or ongoing ads, content, or social management

What the build covers

A buyer-focused build that covers the core pages, trust signals, contact path, launch checks, and handoff details a service business needs.

Site structure for a complete service-business website
Homepage that makes your services and next step clear
Core service or decision pages visitors can compare
Contact, booking, or inquiry path setup and checks
Trust signals and proof placed where buyers need confidence
Mobile checks, launch QA, handoff notes, and next steps

Website build pricing

2–3 week fit

Starter Build

From $3,500

Best for: "I need a clean site that actually works"

  • Homepage + core page direction
  • Up to 4 key pages
  • Contact or booking path checks
Talk about a Starter Build
Most common fit · 3–5 weeks

Standard Build

From $5,500

Best for: "people can't tell what we do or how to hire us"

  • 5–8 page site structure
  • Service pages visitors can compare
  • Launch QA with handoff notes
Talk about a Standard Build
Quoted scope · 5+ weeks

Expanded Build

Often $7,500+

Best for: "we have extra pages, locations, or a migration"

  • Expanded service or location pages
  • Multi-location or migration builds
  • Post-launch handoff window
Talk about an Expanded Build

Final scope depends on page count, platform, content readiness, form destinations, and deadline requirements.

How it works

1

Scope fit first

Confirm whether a full build is the right move, which tier fits, what pages matter, and what access or content is needed.

2

Map the site

Turn the offer, services, proof, and inquiry path into a simple page plan before build work starts.

3

Build and review

Build the pages, check mobile layouts, gather feedback, and verify links, forms, and booking paths.

4

Launch and hand off

Publish, confirm the live site, and hand over notes for routine edits and sensible next steps.

Typical timing: Starter builds are 2–3 weeks, Standard builds are 3–5 weeks, and Expanded builds are 5+ weeks or quoted by scope. Timing depends on content, access, feedback, approvals, and page count.

Access, scope, and boundaries

What I'll need from you

  • Current website, domain, and platform access if replacing an existing site.
  • Logo and brand basics, if available.
  • Service and offer list with priorities.
  • Service area and location details.
  • Contact, booking, or form destination requirements.
  • Photos, testimonials, and proof assets if available.

What's outside this project

  • Full brand design system development
  • Custom software or app development
  • Large content programs or file migrations
  • Ongoing ads, social, or content management
  • CRM, automation, or deep third-party system setup
  • Guaranteed rankings, leads, conversions, or revenue

Scope comes first. If a landing page or targeted fixes are better, I'll say so before work starts. No guaranteed rankings or leads — just a clearer site and a clean handoff you can build from.

Relevant website-build work

Entera Doula

Entera Doula website homepage showing 'Evidence-Based, Birth Support' headline with the doula in a garden setting
Highlights the rebuilt homepage clarity and trust-first messaging above the fold.

ProblemBirth doula practice was stuck on Wix with slow pages and inconsistent lead flow.

What changedMigrated site from Wix to a faster, optimized WordPress build

OutcomeLead volume increased meaningfully, and cost per lead dropped after the first month of ads.

See more workSee live example

Example builds

Fictional service-business examples

Fictional examples showing possible service-business structure and visual direction. They are not client proof.

Waypoint Movement & Recovery demo site — homepage showing a calm wellness practice with a clear first-visit path and appointment request CTA

Waypoint Movement & Recovery

Fictional demo

Calm appointment-driven wellness: first-visit path, low-friction booking.

View wellness demo
Middlesex Home Heating demo site — homepage with a symptom-first service selector, prominent phone CTA, and local town coverage

Middlesex Home Heating, Cooling & Drain

Fictional demo

Urgent service paths, mobile call flow, town coverage, trust-ready local layout.

View HVAC demo
Charles River Advisory demo site — homepage showing a professional-services advisory firm with decision-brief sample and a fit-call booking flow

Charles River Advisory

Fictional demo

Consultative service positioning, fit guidance, resources, booking flow.

View advisory demo
See all fictional demo sites

Related services I offer separately

Landing Page Design & BuildWebsite Conversion FixesLocal Presence Support

Website Builds FAQ

A full build makes sense when your site is outdated, confusing, or missing key pages. If you only need one page for one offer, Landing Pages is the better fit. If your site is mostly working and just needs cleanup or fixes, Website Fixes is the faster path. The scoping call will confirm which is right for you.

It's a focused conversation about what you have, what's not working, and what the build needs to accomplish. You'll leave knowing whether a full build is the right move, what tier makes sense, and what the next step looks like.

The build covers site structure, homepage direction, core service or decision pages, contact or booking paths, trust and proof placement, mobile checks, launch QA, and handoff notes.

This is not custom software, a full brand system, a large content program, ongoing ads or social management, CRM automation setup, or a guarantee of rankings, leads, conversions, or revenue.

No. Content readiness affects the timeline, but it does not block us from starting. We scope and structure first, then work through the content needed for the agreed pages.

Starter builds typically run 2 to 3 weeks. Standard builds are 3 to 5 weeks. Expanded or quoted-scope builds vary by page count and complexity. The main variable is how quickly content, feedback, and approvals move on your end.

You get a live-site check, handoff notes, and a short next-step list. If you need continued cleanup, tracking, maintenance, or post-launch improvements, Website Fixes/Web Ops can be scoped separately.

Start a website build

Start with a scoped call. I will confirm whether you need a full build, one landing page, or website fixes.

Book a website build callSee the Work
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