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Website Improvements

Improve the website you have without rebuilding what already works.

I review what’s there, keep the parts worth keeping, then finish, strengthen, restructure, or repair the smallest useful set of changes.

Start a website improvement

Where I start

What I look at first

I look for the gaps making the site less clear, credible, usable, findable, or measurable, then trace what actually needs to change.

  1. 01

    Message and proof

    Thin, generic, outdated, incomplete, or poorly supported content that makes the business harder to understand or trust.

  2. 02

    Pages and structure

    Missing pages, awkward navigation, weak hierarchy, or a site that no longer reflects the business well.

  3. 03

    Inquiry path

    Forms, booking, calls, buttons, thank-you behavior, and other steps between interest and contact.

  4. 04

    Tracking and measurement

    Analytics and important conversion events that are absent, duplicated, or unreliable.

  5. 05

    Speed and mobile

    Performance and usability problems on important pages and devices.

  6. 06

    Search and site integrity

    Indexing and crawl issues, redirects, 404s, migration residue, and breakage after site changes.

If the platform, templates, navigation, or core structure need substantial replacement, Website Builds is usually the better path. If one new page is the whole job, use Landing Pages.

Project size

Some sites need a focused pass. Others need a broader improvement.

The project is based on what should actually change, not how many problems I can list. Price depends on how much of the site needs attention, what access is needed, and how much has to be checked afterward.

01

Usually about 7 days

Focused website improvement

Starting at $1,500

For one clear priority or a small group of related improvements.

  • Prioritized change list and plan
  • Highest-priority improvements that fit the agreed project
  • Verification and a recap of what changed
02

Usually about 14 days

Broader website improvement

Starting at $2,500

For coordinated changes across multiple pages, paths, or technical pieces.

  • Coordinated improvements across the agreed areas
  • Measurement or before-and-after verification where meaningful
  • Change recap and remaining priorities

I’ll ask for the access the work actually needs: website admin access first, analytics or Tag Manager when measurement is involved, and hosting access when the changes require it.

Start a website improvement

Start with the site you have.

Send the site and tell me what you want to improve. I’ll reply with the next sensible step.