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Translation + access · selected work

One site, more ways in.

I’ve used translation tools, automation, accessibility controls, and human review to make websites easier to use for more people without building a separate digital system for every audience.

Context
Selected implementations
Scope
Translation, accessibility, conversion continuity
Period
Multiple projects
Actual revenue in the first three months of BackFit’s Spanish-language launch
$350K
Languages available on demand at Waltham Cooperative Playgroup
9
Visitor-controlled accessibility preferences at Waltham Cooperative Playgroup
4

The barrier wasn’t always the offer.

A useful website can still create unnecessary barriers. Sometimes the problem is language. Sometimes it is readability, contrast, motion, or navigation. And sometimes the translated page works, but the path after it does not.

Language

Can someone understand the site well enough to decide what to do next?

Access

Can visitors use the experience comfortably when the default presentation gets in their way?

Continuity

Does the experience still work after translation, from page to form to inquiry to the actual service?

Three implementations

The tools changed as the work evolved.

  1. 01

    BackFit Health

    Build the translated path

    • WordPress translation widgets and tools supported the implementation.
    • DeepAI-assisted translation work accelerated the process, and a translator reviewed and confirmed the resulting experience.
    • Spanish-language landing paths and calls to action were part of the broader launch.
  2. 02

    Entera Doula

    Put language access inside the funnel

    • Spanish-language access is part of the live website experience.
    • The translated experience stays connected to the real inquiry and conversion path.
    • It sits inside broader website, landing-page, and lead-follow-up work, not a separate translation project.
  3. 03

    Waltham Cooperative Playgroup

    Make access lightweight and maintainable

    • Nine visitor-selectable languages load on demand instead of automatically for every visitor.
    • Translation loads for visitors, not search crawlers.
    • One primary site is maintained instead of separate sites for each language.
    • Visitors can choose reduced motion, larger text, underlined links, and higher contrast.

BackFit Health · Spanish-language launch

$350K

First three months

The Spanish-language launch generated $350K in actual revenue in its first three months.

The result came from the broader launch, not a translation widget alone. The translated site experience was connected to landing paths, calls to action, outreach and media, and a patient experience that could continue beyond the website.

Read the full BackFit acquisition case

The tools changed. The job didn’t.

BackFit used WordPress translation tools, AI assistance, and human review. Entera folded language access into a broader website and lead system. WCP uses a lighter implementation with translation on demand, accessibility preferences, and safeguards around search crawlers. The technology keeps getting easier. The useful part is still deciding where the barrier is, choosing the right tool, and making sure the rest of the experience still works.

The point isn’t to build nine websites. It’s to make one good website usable by more of the people it needs to reach.

Your site may not need another rebuild. It may just need fewer barriers.

If language, accessibility, forms, mobile behavior, or another usability issue is getting between people and the next step, show me the site. I’ll help figure out the simplest useful fix.

Book a fit call

Planning a larger rebuild? See Website Builds.